Who Reads Just Around the Corner?

Our readers live in the best neighbourhoods in Toronto and have a high personal income. They shop locally, and pass on information they learn in our publication to friends and family.

They normally never read unaddressed admail, but love to receive and read Just Around the Corner.

In fact, 66% Read the Entire Publication, while 24% look through the publication for what catches their interest. A whopping 100% say they've learned something new about their neighbourhoods shops, and other businesses of interest, from reading Just Around the Corner.

Where They Get It:
80% Receive Just Around the Corner at home
9% Are given it by friend or family member
9% Pick it up at a participating business

They Go Shopping:
68% Have purchased something they've read about in Just Around the Corner
71% Say Just Around the Corner has increased their neighbourhood shopping

They Tell People About What They’ve Read:
64% Have passed on information they’ve learned in Just Around the Corner

They Keep What Interests Them:
40% Clip or cut out what interests them
23% Keep it for a few weeks or more
27% Keep it until they finish reading it
10% Keep it as a reference until next issue comes out

Plans For Home Improvement:
97% Have some sort of home improvement planned for the next 6-12 months
72% Own their home

How They Spend Their Money:
Home improvement & decor ranked highest on the list of how they spend their disposable income, followed by:
Entertainment/Dining Out, Clothing, Beauty Treatments, Shoes & Travel

Dogs, Cats or Fur-Free:
22% Are dog owners
22% Are cat owners
42% Own no pets

Reader Demographics:
81% Are Female
19% Are Male

19.5% Earn a personal income of more than $100,000
23% Earn a personal income of $75,000-$100,000
25.5% Earn a personal income of $50,000-$75,000

68% Are married or in a relationship
73% Own a car

16.5% Are 25-34
25% Are 35-44
29.5% Are 45-54
20% Are 55+