Third Thursday Memo – July 2010

About this month's Third Thursday Message:

How to get your suppliers to pay for your advertising, Print Advertising Best Practices, and how to choose (and where to get) images that will give you the response you want in your advertising...

How to Advertise for (almost) Free

Co-op Advertising Definition: Advertisements by retailers that include specific mention of manufacturers, who—in turn—repay the retailer for all or a portion of the cost of the advertisement!

Co-op Advertising is a cost-effective way for manufacturers, retailers or distributors to reach their market. Policies may differ from manufacturer to manufacturer, but many will pay a portion of advertising costs and supply you with photos or graphics to use in the ad (or sometimes the entire ad itself).

Using co-op advertising is a great way to cut down on your advertising costs! Start talking with your manufacturers now about your fall advertising campaigns.